Pinterest

Pinterest is the latest in social media having only been around since 2010, it is relatively new. It is however gaining a lot of popularity especially with woman who make up 60% of the Pinterest population (Pring). Pinterest is different because companies do not actually create advertisements on the site. They instead generate buzz by people "pinning" pictures of their products. Companies put pictures of their products up onto a board for people to view. Once they put the pictures up other people can comment, like, or repin that picture by doing this even more people see the picture and it creates a giant snowball effect. With over 18.7 million people visiting the site in one month this creates a lot of exposure for a company’s product. Also if someone sees a picture of a product that they like they are more than likely to go to that company’s website. This is great for companies because it is getting people to learn about their company for free (Vega, Tanzina). People are buying products that they learn about from Pinterest, "Pinterest is projected to account for 40% of social media driven purchases by Q2 2012" (Pring). Pinterest may be one of the most effective social media sites to advertise on and it is free and still up and coming.