Twitter

Twitter is another social media site that is rapidly becoming more and more popular and companies are starting to take advantage of it. Companies are making Twitter accounts to interact with their consumers. They talk about sales they are having, new products, or just ask for feedback from customers. The main reason to advertise on Twitter is because of promotions. On Twitter three things can be promoted those are accounts, tweets, and trends. Promoted accounts are accounts that companies pay to have show up on a person’s Twitter page, they appear under the “who to follow” section. Then there are the promoted Tweets which are Tweets that companies pay to have appear on peoples homepages. Finally the promoted trends are trends that a company pays for that appears under the “what’s trending” section (Raehsler).



If you look at the chart above it shows that a good percentage of people have seen promoted advertisements on Twitter that are relevant to them. Also majority of the people on Twitter have seen promoted Tweets or do not mind them, with only 14.9% saying that they are annoying or they don't notice them. From this information you can see that advertising on Twitter makes sense because 24.8% see promoted Tweets that are relevant to them and also people can follow companies on Twitter and then see everything that they are talking about and that is free (Fisher).