Is Advertising effective in social media?

We live in a world today that is becoming more and more technological advanced and we are starting to stray away from traditional things such as FM radios and print newspapers, with the invention of XM radio and digital newspapers. Radio and newspaper was a big way companies used to advertise but now as they start to become less popular companies need to find a place to advertise that is becoming popular and those are social media sites. Social media sites are becoming ever increasingly popular with 62% of adults using social media sites (Pring). Companies are using sites like these to create a buzz that reaches a wide variety of people. There are many social media sites such as Facebook, Twitter, and YouTube just to name a few. If you use a social media site you know that there are advertisements on the site but just how effective are these advertisements? In this blog you will find out the answer to this question.