Youtube

The advertisements on YouTube are similar to the push advertisements on Pandora, where an advertisement will pop up before you watch a video. These advertisements are inescapable and the viewer must watch at least part of the ad before having the option to skip the rest. There are also the pull advertisements which are pop up ads that you can either exit out of them of click on them to interact with them. YouTube is very popular with over 137.6 million different viewers every month in the US alone (Pring). So it makes sense to advertise on here with so many different people going on to the site. Advertising on YouTube’s homepage is extremely effective. A study completed by Google and Compete found that people exposed to the advertisement are "4 times more likely to visit an advertisers site, search for the brand or watch the advertisers video on YouTube" (O'Neill). This just shows how powerful advertising on YouTube can be. This generates a lot of awareness for whatever company is advertising because if people are four times more likely to visit their website it creates a lot of exposure for a product or company.